The days of the bifurcated view — dividing markets between multicultural and mainstream — are passing...
When I fled the USSR for the United States nearly four decades ago, all I wanted was to fit in with Americans. I tried to speak the language...
A world brand inadvertently displays its Portuguese Facebook page to Americans and you’d think, by the remarks posted, Coca-Cola had just attacked motherhood and apple pie. Ad Age Digital’...
When Sting sang, “Every step you take, I’ll be watching you,” he didn’t exactly have social media in mind. Now I’m not going to turn this into another harangue about privacy and...
That’s a question I’ve been trying to figure out for a long time. I used to think I was an industrial-grade, in-the-trenches ad guy—but not any more. The late management guru Peter...
For an industry that preaches diversity, in the broadest sense of equality, the secret shame of the ad business lies in how it practices.
The multicultural/mainstream debate spotlights a decades...
So while the intertwining of brands and consumers grows ever more noisy, the noise needs to be converted...
Multiculturalism, whether we admit it or not, has always pointed a finger at the minority—at something not necessarily equal to but different from the majority, or so it has seemed in advertising...
